As your business grows from strength to strength it’s important to communicate this growth visually, by keeping your branding up to date and refreshed.
If you already have a logo and existing branding and feel it’s time for a complete change or slight refresh, we can help take your branding to a new level. We are experts in developing strategies for rebranding and brand development.
Key Marketing Assessment Areas
Back House marketing consultants also perform marketing assessments, which involve a thorough review of existing marketing strategies and materials. The objective is to identify opportunities to increase guest traffic and enhance product mix to drive both revenue and profits and increase overall brand satisfaction.
The 12 key marketing assessment areas include:
- Brand Positioning
- Guest / Menu Satisfaction Studies
- Consumer Research (includes Branding, Design Impact, Competitive Audits, Concept Audits)
- Marketing Budget Analysis (historic and current)
- Marketing Plans (historic and current)
- Marketing Communication (includes Advertising, Public Relations, Digital Tactics, Loyalty Programs, etc.)
- In-Store Merchandising / POP materials
- Menu Strategy
- Product Sales / Menu Mix Data
- Competitive Analysis
- Staffing and Resourcing (both internally and externally)
We will prepare a detailed report of our findings, with actionable recommendations designed to meet the marketing challenges and opportunities uncovered. Additionally, we will create a list of “low-hanging fruit”—areas of opportunity that can be acted upon quickly to garner a more immediate impact from existing operations—and next step recommendations designed to provide a logical road map towards overall brand health and profitability.
Move with the times.
Back House Marketing is a digital marketing agency in DENVER which understands the need for companies of all types and sizes to move with the times. We are experts in brand development and can save your brand from looking tired or even expired.
Damage limitation.
If your company is recovering from a PR disaster and you would like to indicate a new chapter to your consumers and competitors. A complete rebrand is a creative and effective way of calibrating how your business is perceived.
Reach your potential.
Sometimes as a business owner it is possible to overlook how your brand is being perceived and whether or not it is how you want it to be. We provide our clients with an audit of their branding as well as consult on how the brand can be developed to reach its potential.
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We will help you to achieve your goals and to grow your business.
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