To say the restaurant industry is competitive would be the understatement of the millennium. It’s hard and it’s not for everyone. With so many different brands from small Mom-and-Pops to large multi-national franchise brands, the turbulence of this industry demands innovation and creativity. However, creativity for the sake of it won’t fly. No. Winning strategies demand a focus on creative innovation based on strategic planning, industry expertise, and unsurpassed understanding of the market. That’s how we do it.
Marijuana Branding & Concept Development
Creating new concepts is often times taken with a gunslinger approach from ownership through vendor partners. Unfortunately this approach is often-times the cause for rapid failure in the restaurant industry. At Vigor we approach new restaurants with a focus rooted in strategy based on facts, knowledge, and expertise. It’s not decorating, it’s design with a purpose. No matter what the format – bakery, bar, full service, QSR, fast casual, or food truck – we know have the experience and expertise to guide the team through creating a new restaurant concept with a brand that will connect and grow.
Services
Marijuana Brand Strategy
Marijuana Concept Development
Marijuana Naming
Marijuana Brand Positioning
Marijuana Brand Voice
Marijuana Brand Identity Design
Marijuana Website Design
Marijuana Apparel & Uniform Design
Marijuana Package Design
Case Studies
Hammering Out A World of Flavors
When approached by local Atlanta schnitzel visionary, the Vigor team jumped at the chance to bring his idea of an internationally inspired fast casual restaurant to life.
Marijuana Business Rebranding & Repositioning
The need to rebrand happens for a number of reasons – new ownership, change of concept, separating the brand from a failing franchise system, are just a few. Each one requires a steady hand in understanding the unique aspects of a situation to ensure the brand is handled correctly. One must retain the right amount of positive brand equity while introducing a new direction successfully. It’s a dance of shedding a brand’s old skin, without losing the things that made it popular, to begin with.
At Vigor, we know this dance quite well as we’ve guided many restaurant brands through repositioning, rebranding, and rejuvenating growth.
Services
Market Research & Surveys
Stakeholder Interviews
Marijuana Brand Strategy
Marijuana Business Concept Development
Marijuana Business Naming
Marijuana Brand Positioning
Marijuana Brand Voice
Marijuana Brand Identity Design
Marijuana Website Design
Marijuana Apparel & Uniform Design
Marijuana Package Design
Case Studies
Creating a Pizza Brand Worth Sharing
The Vigor team worked hand-in-hand with the team at Johnny’s Pizza House to preserve their heritage while reinforcing their love of sharing more than pizza.
Marijuana Marketing, Advertising & Social Media
Strong brand identity will only take a restaurant so far. Eventually, the wave of newness wears off of a new brand which leads to scramble, the knee-jerk mentality to advertising and marketing. It doesn’t have to be that way. With Vigor, a restaurant’s brand strategy extends into ongoing marketing and advertising. Whether it’s creating innovative, successful email marketing programs, or orchestrating social media campaigns that grow a brand exponentially, the Vigor team is adept at crafting innovative marketing strategies for restaurants.
Services
Marijuana Marketing Strategy
Marijuana Business Social Media Strategy
Limited Time Offer (LTO) Marketing
Marijuana Digital Advertising
Marijuana Advertising
Above The Line Creative
Below The Line Creative
Marijuana Website Strategies
Marijuana Business App Design & Development
Case Studies
Grilling Up Goodness
With a focus on healthy, hearty, fresh-grilled foods, Vigor developed the brand and created a following for this fast casual restaurant in Hawaii.
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